beginnings
how I got started | I was introduced to podcasts four years ago.
At the time, I had no idea what it was and no understanding of the
technology. I didn't think anyone would listen. My major was
telecommunications but I still couldn't imagine how podcasts were heard
on the internet, mainly because back then listening to a podcast was
very complicated. Then some friends decided that podcasts were the next
big thing and convinced me that I should be doing one. It started with
one of those friends and I combining two topics that we are both
passionate about, raw food and personal growth, and co-hosting a show
together. I learned a few things from that first experience. First, that
nobody was going to iTunes to listen to our shows unless I specifically
directed them to the program. Second, that it would be easier from a
production standpoint to produce my own shows. And finally, I learned
that rather than just talking with a co-host on the air, as we were
doing, it would be better to interview people and promote them. That's
how my first podcast on www.rawkinradio.com started and became what it
is today - interviews with people in the raw food community. My
original co-host, living on the east coast and me on the west, couldn't
manage her time as we were recording in the middle of her very busy
mornings while fore me, it was 7 a.m. We chose to dissolve our
partnership and go and do what we do best.
inspiration
why this job?| I was inspired by the subjects I cover on the
podcasts, more so than the technology of podcasting. I am continually
inspired by my interest in raw foods and mental, emotional and spiritual
health and sharing information to people about how raw foods ~ in
combination with a good health practitioner to deal with the emotions
around food and health ~ have made a difference in people's lives,
including my own.
love
why I love this job!| I love the flexibility of owning my own
business, www.revvellations.com (i.e. my shows, speaking topics,
corresponding websites, books, and other products). This gives me the
freedom to work exclusively with people I'm interested in speaking with
because I want to learn more about who they are, and why and how they
got into doing what they do as well as what they talk about.
Interviewing people who are promoting their products, such as books and
DVDs, means that as the host I experience the perk of receiving those
products! I also set up an Amazon.com connection on my web pages so the
products spoken of are easily made available to listeners.
work
my typical day| I typically wake up between 4am and 6am and
handle daily administrative things like emails. Once that's out of the
way, I exercise, have breakfast and at that point I usually have a show
to do. My shows usually recorded at 8 a.m. PST except "Let's Talk Raw"
which airs live, Mondays at 5 pm. While my engineer edits and uploads
the podcasts to my sites, I upload information about the person I
interviewed and create the Amazon link to their product. Then it's back
to my regular daily action items along with reading, writing my books,
public speaking engagements and interviews (where I'm the interviewee
rather than the interviewer).
challenges
what they are | First, there's finding the interview subjects and
gaining access to them (especially if they're well-known). The main
thing is having a clear focus on what I want to achieve with each
interview. Creating a different show for each category (ex. politics,
raw foods, sports) means finding different guests for each category.
Also, you have to decide if you want this to be a career or a hobby. If
it's a career, you need to focus on marketing continuously and of
course, ways to create income.
upside
all about growth | It's your business so there's no ladder to
climb. In terms of growth, you need to ask yourself not only if you want
to be a great interviewer, but also if you want to take the next step,
go out and market yourself as a public speaker. Do you want to be
considered an expert in your field or just interview people who are
experts? People didn't know who I was when I first started doing
interviews but now I've got people asking me to come speak to their
group about raw foods, my books and personal growth. I've also been
interviewed numerous times. It helps in this business to be an expert
and not just selling a product. It's your business, your intentions and
your goals.
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