beginnings
how I got started | A former boss and mentor recommended me for
this position. I was quite fine where I was but he sold me on the idea
of a startup and delving into social media and online communities with
the promise that it would ultimately pay off in droves. I think he was
right. My experiences so far have been enlightening and the process has
expanded my knowledge base ten fold. I knew it would be a challenge
because it was outside of my comfort zone. I'd worked in broadcast,
print and online news for 15 years before moving to Raleigh to launch
GOLO.com.
inspiration
why this job?| I'm very outgoing and inquisitive by nature. I've
seen my ability to relate to all types of people and bring out the best
in them wok in the most unpleasant and tense situations and when I
compared that to the qualifications needed for this position I thought
it was a match.
love
why I love this job!| Managing an online community has many
rewards. It's amazing to watch people who have met online only come
together and forge real-life relationships. Creating a productive
environment for conversation and debate when there are so many sites
that don't provide any of that has been very fulfilling. I enjoy
interacting with users, encouraging participation, serving as an
advocate and voice for the community and supporting community
initiatives. I also love this job because it gave me the motivation to
write the book: 18 Rules of Community Engagement, which will publish
later this year.
work
my typical day| Nothing about my day is typical. Quite honestly, I
never know exactly what the day will bring. I can spend several hours
communicating with members via e-mail and directly on the site, posting
blogs to drive engagement and selecting the best content to highlight in
various areas on the site, or I can spend hours resolving disputes and
removing problem members. I strive to make the community as inviting and
endearing to new members as possible and ensure that everyone has a
good experience.
challenges
what they are | Dealing with anonymous users and people who are
intent on wreaking havoc on the community while wearing the cloak of
anonymity, is extremely challenging, as is being the face of a large
online community. It comes with a great deal of challenges and I am
blamed for everything and you know what? That's just the way it is.
upside
all about growth | I feel that the sky is the limit with my
career. There is not much history with these kinds of jobs and more and
more organizations are realizing that building communities and engaging
communities should be a part of their long-term strategies. I feel that
having hands-on experience and growing a community from its infancy puts
me in a good position.
More Info
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