Bob Yanofsky
Title: Franchise Owner--My Gym
Profession: Franchise Owner
I am the owner of My Gym Palo Alto and co-owner of My Gym San Carlos. After 20 years in scientific sales I decided to purchase a My Gym franchise. I have always had a strong interest in sports and fitness, having coached my three girls in volleyball, basketball and track. Additionally I enjoy running a business and my passion to connect with families makes this job great.
EDUCATION |
HOW TO GET STARTED | Observe some classes. Contact corporate to express interest in having a franchise. Then, if applicable go to corporate for a discovery day. Pick a territory that is open. Train prior to opening. Work at one to see if it is truly something you love to do. Secure ways to finance opening business, meet with planning department in city you wish to open business. Have a good commercial real estate agent picked out. Choose a good contractor. Responsibilities include owner/operator, buying supplies, bookkeeping, and payroll, running staff meetings, marketing, and communicating with corporate office.
MUST HAVE TRAITS |
beginnings
how I got started |

inspiration
why this job?|

love
why I love this job!| I love to perform all aspects of running a business. Secondly, I really enjoy interacting with the kids and parents and knowing that I am enriching the lives of so many children. These children gain self confidence and feel great about themselves. It also is very gratifying to watching my staff teach and nurture the kids to be the best that they can be.

work
my typical day|

challenges
what they are | Hiring and keeping good staff. I am very selective in whom I hire. Having the staff get along with each other. Continually doing different types of marketing to get new members. Making sure work shifts are covered on a daily basis.

upside
all about growth | It can be financially lucrative, but has limitations due to maximum number of students that can be in each class. There are few limits on how many My Gyms you can own, so opening a 2nd one, or even a 3rd one would increase revenues. You can also open up another type of business with the experience of running a business.

More Info
my website|