Diana Rohini LaVigne
Title: Head Global Communications
Profession: Marketing
I am the head of global communications for a UK based company that has offices in India, China, USA and Japan and operates client services in over 40 countries. The time zones can be difficult to navigate, but when you love your job- you make it work. My job is not a classic job as it is not PR, Promotions, marketing, writing, spokesperson, branding or strategy. It is everything combined which makes each day unique and highly exciting.
EDUCATION | BA in Psychology from Harvard University with a minor in journalism: Masters in theology from Hebrew University with a minor in journalism
HOW TO GET STARTED | I got my dream job by being good at all my previous jobs, so my number one advice is to excel. Whatever you're doing, give it 110% because your reputation will follow you. In order to be the head of a global communications department, you need to have significant international experience, personally or professionally. You need to have spent at least one year outside of U.S. soil and have a more global centric view. I would say there are two backgrounds that make sense if you want to lead a global communications team: you could be either a traditionally educated individual with an academic background in communications or international relations and a combination of international work experience, or a non-traditionally educated individual who has higher level of educational training but also has work and life experience in a number of relevant related areas like writing, psychology, humanities or global nonprofit. We actually have an internship program that runs year-round from our Sunnyvale, CA office. If anyone is interested in joining our program, they should send us their CV/Resume to media@nair-co.com along with their desired number of hours a week and internship dates. Local candidates are given preference but we are actively recruiting.
MUST HAVE TRAITS | You have to love people and love meeting new people, have a curiosity about them. You need to be open-minded: being open-minded to doing things in an alternative way without feeling frustrated or angry about the constant learning and relearning process is important when working with teams from around the globe.You need to be genuine- when you're in global communications, you will from time to time trip over a cultural barrier: if you're genuine and sincere, you can get over it.
beginnings
how I got started | I took a crooked path toward where I am today. I got my undergraduate degree at Harvard in psychology with a minor in journalism and then went to Jerusalem and got a Masters in theology, again with a minor in journalism. I went to work in an executive management position, but felt my skill set would be better placed under the umbrella of marketing and communication. So I worked in communications for some nonprofits in the Boston area and then worked as a journalist in the ethnic market. I was looking for a way to combine my interests in the international arena, writing, networking and the entrepreneurial spirit, along with doing something I believed in.

inspiration
why this job?| This job combines the little elements I've loved in all of my past jobs. I've always considered myself lucky, but even more now. I speak with people from all over the world every day.

love
why I love this job!| I love its international scope: the fact that I communicate with people from many different cultures- the little things I learn every day are like little rewards, little treasures. I work with an amazingly brilliant staff. I get to do what I love to do: write and build strategy around communication, developing our own corporate culture and communication style.

work
my typical day| Today I started my day with a teleconference with our Indian office. After that, I spoke to the UK about the launch of a new website and some administrative issues. We had a staff meeting and chatted about the week. I went for a leisurely walk-because I work odd hours, I can take a long break in the middle of the day. I'm doing an interview, then I'll write copy, and this evening I have a meeting with the owner. Other days, I'm traveling.

challenges
what they are | Dealing with the time zones is tough. We're finding e-mail generally works better than a video conference.

upside
all about growth | This company is resistant to economic downturns and the growth opportunity is good. Everybody is thinking globally. All global companies should have a head of global communications, but not all do. Typically, big companies, companies who are highly innovative and companies lead by brilliant global citizens have this position in place. They are smart and understand the need for the role. As the world's borders are starting to come down with today's technology age, more companies will see the need for a head of global communications at their company. I believe it will come down to separate those companies who are up-to-date and out-of-date. Personally, if a global company didn't have a head of global communications - I'd be concerned about joining that company as I know firsthand how critical this position is to the company culture and how clients and those outside the staff view the company.. I think this position tells you a lot about the way the company thinks. Do they really want to be a leading global partner/provider or not? It is an easy way to check them out.

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