beginnings
how I got started | I took a crooked path toward where I am
today. I got my undergraduate degree at Harvard in psychology with a
minor in journalism and then went to Jerusalem and got a Masters in
theology, again with a minor in journalism. I went to work in an
executive management position, but felt my skill set would be better
placed under the umbrella of marketing and communication. So I worked in
communications for some nonprofits in the Boston area and then worked
as a journalist in the ethnic market. I was looking for a way to combine
my interests in the international arena, writing, networking and the
entrepreneurial spirit, along with doing something I believed in.
inspiration
why this job?| This job combines the little elements I've loved
in all of my past jobs. I've always considered myself lucky, but even
more now. I speak with people from all over the world every day.
love
why I love this job!| I love its international scope: the fact
that I communicate with people from many different cultures- the little
things I learn every day are like little rewards, little treasures. I
work with an amazingly brilliant staff. I get to do what I love to do:
write and build strategy around communication, developing our own
corporate culture and communication style.
work
my typical day| Today I started my day with a teleconference with
our Indian office. After that, I spoke to the UK about the launch of a
new website and some administrative issues. We had a staff meeting and
chatted about the week. I went for a leisurely walk-because I work odd
hours, I can take a long break in the middle of the day. I'm doing an
interview, then I'll write copy, and this evening I have a meeting with
the owner. Other days, I'm traveling.
challenges
what they are | Dealing with the time zones is tough. We're finding e-mail generally works better than a video conference.
upside
all about growth | This company is resistant to economic
downturns and the growth opportunity is good. Everybody is thinking
globally. All global companies should have a head of global
communications, but not all do. Typically, big companies, companies who
are highly innovative and companies lead by brilliant global citizens
have this position in place. They are smart and understand the need for
the role. As the world's borders are starting to come down with today's
technology age, more companies will see the need for a head of global
communications at their company. I believe it will come down to
separate those companies who are up-to-date and out-of-date.
Personally, if a global company didn't have a head of global
communications - I'd be concerned about joining that company as I know
firsthand how critical this position is to the company culture and how
clients and those outside the staff view the company.. I think this
position tells you a lot about the way the company thinks. Do they
really want to be a leading global partner/provider or not? It is an
easy way to check them out.
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