I am a marketing professional for the last 16 years and I'm passionate about what I do. My background is in marketing and advertising. I started out in corporate communication and gravitated towards brand, as I am passionate about building and living brands.

EDUCATION | After schooling did a professional diploma in marketing with the Chartered Institute of Marketing. (UK)

HOW TO GET STARTED | Good to have a basic diploma/degree in marketing which gives a grounding to the work role...however the knowledge gained with experience is hard to match....

MUST HAVE TRAITS | An outgoing personality with the ability to communicate both verbally and in writing. One must be a people person who could relate across the vast spectrum of the internal and external stake-holders of the organization. Have a motivating spirit!

how I got started | After my schooling, I joined an audit firm and started working on tax computations however soon realized that my passion was in advertising. So I got into an advertising agency and worked my way up which made me knowledgeable in the operational and execution of all aspects of the integrated marketing communication business. Whilst concurrently I studied marketing which enabled me to contextually understand and practice what I learned in theory.

why this job?| I find myself to love the arts and music and enjoy the creativity that goes along with the job. Also making concepts come alive!

why I love this job!| Keeps you alive and always on the go!!! You feel apart of products and services that relate to humans and their emotional and functional needs.

my typical day| Everyday is differant! I start the day and end the day with meditation and prayer. However I list the goals to be achieved for that day and make room for urgencies that may come along the way and move the less priority ones to the next day, if time does not permit to achieve them within the same day.

what they are | Challenges are that you are always up against competition and that you need to differentiate your product or service to the relevant target audience in this world of choice. Also the real hard work that goes on behind the scene to achieve your objectives, dealing with differant types of people internally and externally and having to keep your cool at the same time...need to keep in mind the fact that people are highly emotional and that they need to be handled with tact to achieve a win win solution.

all about growth | Yes , lucrative as there is always a constant need to keep brands alive to select target groups and the only means of really keeping a brand alive is by engaging in marketing activities...hence there is potential for employment and growth...since good marketing professional are the need of the day.

my website| tv/press/raido commercials