I work in a small start-up agency that manages with medium to large clients who cater to the Baby Boomer generation. I am in charge of all media placements our clients would like to advertise in. I decide and recommend where the clients should advertise and which type of media they should use whether it's print, online, outdoor, television, or radio.

EDUCATION | BA in Radio and Television

HOW TO GET STARTED | It is about networking and knowing the right people. Anybody can read the books and learn the teachings there is out there but being people savvy can take you a long way. It is a very social industry and everyone knows everyone. If people remember your name and say good things about you, they will pass your name along.

MUST HAVE TRAITS | Be able to multitask because there is always going to be something happening; Be flexible, understanding and be able to adapt because media, advertising, and technology are constantly changing.

how I got started | I knew I wanted to do something with media but I didn't know what exactly. In college, I landed an internship in the Sales/Marketing department at KPIX (CBS Bay Area). After graduating, my professor referred me for the Assistant Broadcast Negotiator at a media agency specializing in media buying where they liked my experience in the advertising side at the TV station. I tried it out and ended up enjoying the work I did.

why this job?| I chose planning and buying because while I knew I wanted to do something with media, I was also interested in Business. My major was actually emphasized in "Business Aspects." In my job, I have to do negotiations with people and clients and work with budgets. I have to maintain professional relationships with sales representatives; it is all very business-like.

why I love this job!| One of the main things I like is that it is a very social job. I work with a lot of sales reps and I meet a lot of people. These are the people who want my business. They treat me nicely and it is a huge perk. Also, the work that I do, I see it as a big puzzle where I need to make sure all the pieces fit and make sense. There are so many choices on how to advertise and where to advertise. It is my job to figure out what is the best way to spend that money, who to target efficiently to, and where to place that ad to receive the biggest return on investment. I am fascinated by the methods and abilities to get messages across people and how messages can be manipulated and catered to your liking.

my typical day| I come in and be a part of the daily morning meeting to discuss each person's task at hand. We all hold different parts of getting a client's ad done. After the meetings, I get into tracking ad campaigns that I have already planned to make sure that everything I ordered and placed is running smoothly and correctly. Then I get into planning for the upcoming months by seeing what has worked in the past and how to improve my next campaign. My workload depends by the seasons; there are times when I am heavy in maintenance and wrapping up of campaigns and then there are also times where I am busy in pre-planning for the upcoming campaigns. I usually end my day at around 6-6:30P.M with occasional late night sessions.

what they are | I love that I am a part of a small agency, but since this is a newer agency that is starting out, I am lacking the necessary tools to do my job efficiently. I do the best that I can, but it can definitely be better. From my previous job at one of the biggest media agencies, I used a software specifically designed to help me create and research my media orders. Now, I lack the software and any in depth research data I need; I have to outsource for the data instead of finding it myself.

all about growth | In my current position and place, I see the agency growing. It is a small agency with a growing client base. I am a part of a two person department where the work is getting heavier. Luckily, I am part of a company that exercises promoting within and if there was an expansion of my department, I would be the first in line to help lead it.

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